Kiirsten May
Author
Language
English
Description
You're too close to your business, and it's killing your creativity
Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox™ - the belief that those who are closest...
Author
Language
English
Description
You're too close to your business, and it's killing your creativity
Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox-the belief that those who are closest to...
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